Sobey's experience of application and innovation in media industry is continually enriched over the past 20 years. As a media expert, Sobey has been the industry leader in Chinese market. To lead the way to expand media business worldwide, Sobey International Business Group (IBG) was founded in 2008, and started working with SONY to explore the globe market. As the result of over 10 years' development, IBG has made great success in the media industry worldwide, by providing network based news production systems and service for over 80 influential customers. More than that, IBG today is equipped with professional teams covering marketing, planning, design, and service, as well as dedicated R&D and QA. Nowadays, collaborating with our technical team, Sobey IBG has started to explore the cutting-edge technology in cloud and delivers clouds-native solution, which is not only being recognized by the international peers, but also winning a series of influential international awards like “Game Changer” in NAB.
 
Based on which, Sobey, working with our international partners, provides state-of-the-art and open solution in news, sports and post-production, as well as abundant products and technologies. Owing to the persistent pursuit of innovation, Sobey has released Omni-media solution supporting our customers from the traditional TV to all media business including new media and social media, while advancing the technology to support IT development and hybrid cloud platform. Being an international media expert, Sobey also provides comprehensive business consulting and service, including business planning, technical proposal and platform design, etc.
 
Media industry is experiencing revolutionary changes with each passing day, while Sobey is a determined challenger to go with the ever-changing trend. Heading for a world-class media technology pioneer, Sobey is ambitious to popularize the cutting-edge technologies and products in media industry worldwide. Facilities and cloud, Sobey continually innovate technology to maximize the performance of content business. As a result of which, the global media industry will benefit from Sobey's efficient and agile production and distribution.